Dr. Alia Crum is an Assistant Professor of Psychology at Stanford University. She received her PhD from Yale University and BA degree from Harvard University where she was a student in Dr. Langer’s lab. Dr. Crum’s research focuses on how changes in subjective mindsets—the lenses through which information is perceived, organized, and interpreted—can alter objective reality through behavioral, psychological, and physiological mechanisms. Her work is, in part, inspired by research on the placebo effect, a robust demonstration of the ability of the mindset to elicit healing properties in the body. She is interested in understanding how mindsets affect important outcomes outside the realm of medicine, in domains such as exercise, diet and stress. More specifically, Dr. Crum aims to understand how mindsets can be consciously and deliberately changed through intervention to affect organizational and individual performance, physiological and psychological well-being, and interpersonal effectiveness. To date, her research has won several awards including a Thomas Temple Hoopes Prize, the William Harris Prize, and notoriety in several popular media including the Boston Globe, the Wall Street Journal, and in the The New York Times Magazine’s 2007 “Year in Ideas.” In addition to her academic research and teaching, Dr. Crum has worked as a clinical psychologist for the VA healthcare system and an organizational trainer and consultant, creating, delivering, and evaluating workshops on mindset change and stress management for organizations including UBS, Genentech, Colgate Palmolive and the United States Navy.